Under Glaze

Clearly Canadian to Immediately Focus on Launch of Revamped Beverage Line Up

Business Wire, Sept 18, 2008

TORONTO — CLEARLY CANADIAN BRANDS (OTCBB:CCBEF) today announced that in the upcoming 4th quarter it will be launching its revamped line-up of Clearly Canadian sparkling flavored waters in 20 oz and 1 Liter PET, which will be produced under their new bottling agreement with Cott Corporation. With a focus on this new beverage launch and a mandate to be EBITDA profitable by the end of the 4th quarter of 2008, the Company has decided to hold off on new acquisitions for the balance of this year, including its previously announced letters of intent with Baldwin Street Kosher and Crofters Foods.

Stated Bobby Genovese, CEO of Clearly Canadian Brands, “We are very focused on the success of all our current divisions. Our healthy snack divisions and our organic baby food divisions are growing and we are incredibly excited about the launch of the new Clearly Canadian sparkling flavoured waters. We expect to gain significant market share over the next few years, and feel our resources are currently better used towards the expansion of this now very profitable product line. Through the building of our existing businesses and the move to profitability, we feel we will then be in a superior position as market and credit conditions improve to bring new acquisitions into our fold.”

About Clearly Canadian

Based in Toronto, Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian(R) sparkling flavored waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian’s recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company’s debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. To find out more about Clearly Canadian Brands (OTCBB: CCBEF), visit our website at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief in the opportunities which can exist for our products and the revenue growth for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company
sparkling water flavor